press release

Peak Organic Beer Label Spotlights Boston Katrina Volunteer

Portland, ME – July 10, 2006 — The sunset over the Gulf of Mexico was particularly powerful to Boston resident James Perencevich, 25, as on his final day working to help the people struck by Katrina along the Mississippi coast a few miles north of New Orleans.

"The magnitude of the destruction was really felt most at night when the world without street lights had only the moon and stars to light the way," said Perencevich.

Perencevich's experience is reflected in the photo featured on Peak Organic Beer's new Amber Ale label. He is pictured sitting off to the left with the sea stretching out beneath the setting sun at the center. Far to the right lies the silhouette of a large seaside home.

His memories of the day accompany the peaceful, peach-colored photo. "Silence, salt air and the long late-day sunlight were all I needed after a day of hard work by the Gulf of Mexico," reads Perencevich's quote.

As Perencevich tells it, before Katrina, a floating casino had been doing a thriving business a half mile off shore far to the left of the photo. After the storm, the entire structure was found relocated on top of the now crushed Holiday Inn, a popular beach-side tourist destination. It is these structures that are shown on the label, appearing as one house.

"The human connectedness felt by all the volunteers working in the devastation helped me select my Katrina experience as one of my life's most important moments," said James, a Dartmouth College graduate with a background in physics and endowment management. "It was a privilege to have been able to be of service to the survivors on the Gulf."

Peak Organic Beer Celebrates Life's Peak Experiences

James Perencevich's experience is just one of scores of similarly moving "peak" moments posted on the Peak Organic Brewing website (www.peakbrewing.com ). Peak Organic invites its customers to share their peak experiences in life. Site visitors rate the stories and photos that customers post, and the most popular ones end up on the bottle and six-pack holders.

New to Peak Organic's Nut Brown Ale label is a photo and quote from Hanover, New Hampshire native Sean McManamy, 23. On the beer label, the peak experience McManamy quotes is about the amazing terrain of the American Southwest. He had been hiking with friends in Arches National Park and recalled: "This was a day of exploration, great conversation and good people among the spines outside of Moab, Utah."

Delicious Organic Beer

"Peak Organic Beer is all about celebration" said Peak Organic founder and President Jon Cadoux. "We've found that people enjoy hearing about the peak experiences of others. We want to spread that positive sense of connection."

Cadoux has been an avid brewer since 1998. Over the course of his years brewing, Cadoux became interested in organic products, realizing that they were increasingly more delicious than their conventional counterparts. Cadoux began using organic barley and hops for his brews and was delighted to see the taste of his beer enhanced dramatically. At that point, Cadoux decided he would attempt to mesh his passion for the environment with his love for making delicious beer.

Peak Organic Beer is made with only the highest quality ingredients and comes in three delicious flavors: Pale Ale, complex and hoppy; Nut brown Ale, smooth with a nutty finish; and Amber Ale, lively with a subtle roasted character.

"Peak Organic uses barley and hops that are grown without toxic and persistent pesticides and chemical fertilizers. This approach makes our beer tastier and more enjoyable, both for consumers and for the planet," said Cadoux. "Peak Organic beer is delicious because it's organic."

Peak Organic: A Toast to Life's Peak Experiences
Peak Organic is a small brewing company dedicated to making delicious organic beer using the world's best ingredients. Bottled in Portland, Maine, with offices in Maine and Massachusetts, Peak Organic comes in three delicious flavors, Pale Ale, Nut Brown Ale, and Amber Ale. Look for it in leading supermarkets, specialty/gourmet shops and natural foods stores. For further information, visit www.peakbrewing.com.